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Lilly Pulitzer Fragrance Launches in Zorbit Packaging

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By: Jamie Matusow

Editor-in-Chief

Half a century after Lilly Pulitzer founded her Palm Beach inspired, preppy chic apparel brand, PulsePoints (which holds the beauty license for the brand) turned to Zorbit Resources for creative development, design, engineering and components. Packaging incorporates Lilly’s vibrant color palette. The bottle shape was inspired by the neoclassical architecture of Palm Beach. The oversized ball cap with patterned tie celebrates Lily’s sense of humor and signature style of mixing patterns and colors. Zorbit developed and supplied the custom fragrance glass and manufactured the custom Surlyn cap and folding carton. Rexam supplied the pumps.

More info: www.sephora.com 

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